How Branding Personality Prepares for New Clients

Branding Personality is far from your average marketing company. No two accounts are alike and neither are the campaigns associated with them. It’s important that Branding Personality roll with the punches, so to speak, and manage the different companies, goals and industries for each campaign. Sound exhausting? Well, it may be to some but for BP, we thrive on the challenge.

So, how does BP stay on top of the trends and varying accounts that come it’s way? This month, we will focus on a specific campaign, and talk about how Branding Personality is able to work with Jack Kenefick, a personal trainer from Orange County, and his company, Balanced Life Fitness. We sat down with Kimberly, our social media expert who handles this campaign.

Marieke Hensel: Kimberly, you are responsible for the Balanced Life Fitness blog. How familiar are you with fitness tips and tricks?

Kimberly: I like to think I’m pretty knowledgeable on this topic because fitness is a passion of mine. This blog came pretty easily to me. Plus working with Jack opened up my eyes to some new ways of doing some exercises.

MH: How did you prepare to be informed on this topic?

KK: To keep current, I read lots of fitness blogs and also learn from real life experience. I subscribe to lots of different blogs and read tons of articles on this topic. Fitness ideas vary from day to day even. One supplement that was labeled to be the next big thing, will be proven to be ineffective, or even dangerous, the next day. It’s important to not get caught up in the hype, so I, like Jack, tend to stick to tried and true methods. Eat less, move more! It’s an easy concept that’s not as easily executed.

MH: What’s the hardest part of working on this campaign?

KK: Not being able to try out or implement all the tips that Jack provides. Jack is very creative with his workouts. I get excited to try them once I see them post to the blog.

MH: What is your favorite fitness tip?

KK: Keeping a food journal. It sounds so basic, but it has been the most helpful tip to help with my fitness goals. When I see everything I eat written down, it really makes me think twice about eating those brownies after dinner!

MH: Any last thoughts?

KK: My main focus in preparing for any campaign is being accurate and detailed. Whether it’s a fitness blog or an art school, Branding Personality is responsible for delivering results so it’s important to be factual and provide a quality service.