Blogging 101 For Doctors
I love my doctor. He takes good care of me, and he has dogs, cats, and a donkey. He takes time to explain things to me and makes sure to answer all of my questions.
It’s fascinating to me that in this world of mistrust, we still trust doctors. There’s something about that white lab coat, the “Dr.” in front of the name, and the framed degree with the fancy font and official seals that make us more open to what doctors tell us.
As scientists, medical practitioners, and teachers, doctors have a unique advantage to maintaining a blog that can educate and be beneficial to the public. Doctors can take advantage of the blogging platform to inform the public. The public wins because we can learn and use that knowledge to take better care of ourselves. The doctor wins because he/she will be in the front of peoples’ minds when they’re searching for a new doctor, or referring friends to a doctor.
Doctors, nurses, and other medical professionals have many options for content. Here are three content categories with some ideas for topics.
#1 Basic knowledge
- Blood pressure chart
- Ways to get more fiber in your diet
- Common medical misconceptions (i.e. starve a fever, feed a cold)
- Differences between pain medications
- CPR trainings
- Caring for a loved one with Alzheimers
- Caring for a loved one with Cancer
- Charity fundraisers
#3 Conversation starters
- Best lunches for kids
- Easy to pack travel foods
- Stretches to do at work
- Safe walking paths
Taking an hour a week to write and edit a post and then a few minutes to answer questions will instill trust and build your reputation as a medical professional.
I’d love for you to share some examples of good blogs from doctors, nurses, or other medical leaders. What topics would you like to see on a doctor’s blog?