Top 10 Best Social Media Blog Posts of 2011

Social Media Top 10 Posts

It’s the end of the year and I am very glad for the year we have had. We have made improvements to the website and our blog. Robert (Social Media Strategist) and Miguel (PHP Programmer) have joined the Branding Personality team, and our team has written about many social media topics.

Here is a recap of our blog based on the most popular posts this year:

#10: Social Media + Restaurants = Increased Foot Traffic
This post is geared to the Restaurants that want to benefit more from Social Media, but don’t know where to start. Most restaurants do ‘something’ with social media. But to our findings, most aren’t doing it consistent enough, frequent enough or interesting enough to profit from it. We plan on doing more outreach to restaurants specifically in 2012.

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What Channels Influence the Social Consumer?

I recently came across this interesting InfoGraph that discusses which online channels influence the Social Consumer. The InfoGraph is made up from the results of a survey administered to 1,500 participants about the products and services they have most recently searched online for and how they went about their search. What did they find? Well for starters, they found a correlation between certain products and services that you’re looking for and specific channels where the most influence on a purchase decision took place. Lets take a deeper look in this. (more…)

A Viral Social Media Christmas Story

A full year ago, we saw two similar videos that were created by two different marketing firms. The videos were launched about 12 days before Christmas and told the age-old story of the birth of baby Jesus or the nativity story as it’s commonly referred. Today, a full year since they were released, we decided to evaluate the viewership of each video and to some extent, get an idea on how successful each firm perceived their video to be for their business. Although both firms did the right thing (I’m assuming both firms wanted their video to “go viral”) by giving a popular, well-known story a new twist that resonates with a large target audience – the difference in viewership was roughly 9 million views if we’re just looking at how many views were on their own YouTube channels. (more…)

5 Favorite Online Tools to Manage your Facebook Page

Managing a Facebook Page can be a difficult task, especially if you have multiple Pages to manage. There are more and more web services available that help you to manage multiple social media accounts. Many of them however aren’t making the cut. Below you will find a list of our 5 favorite ones that we at Branding Personality have tested and use. We share with you how they work and we share our thoughts on the benefits of using them. If you use these or any other services, please feel free to leave a comment below and let us know! (more…)

7 Must Do Tips to Increase Views On Your YouTube Videos

30% of videos on YouTube gets less than 100 views. To create a Massive Surge in Traffic to your video’s use these 7 steps to increase the number of views and make sure your viewers are coming back for more.

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How Small Businesses Are Falling Short On Their Online Presence

This info-graph paints a very clear picture as to how many small businesses are falling short, when it comes to building an online web presence for themselves. I break down the statistics of the three main sections, be sure to post your feedback in the comments section. (more…)

WordPress Websites Rock and here are 6 reasons why

These days a lot of people start off using WordPress by signing up for an account on WordPress.com for their personal blogs, others install WordPress on their own domain. You start off with a small simple blog and then you start customizing it a bit. A plugin here, a sidebar widget there and now your blog is really rockin’. Within a few weeks you have added a couple of pages and a few more plugins and widgets and your little blog is looking more and more like a full fledged website! (more…)

Does your Facebook Page Have a Strong Call to Action?

We visit and like Facebook Pages while browsing on Facebook, but are we inclined to do so by the content posted or simply because we already knew and liked that brand? Today I will take a look at three different Facebook Fan pages that have successfully captured visitors as fans by diverting them to a special Welcome Tab, before they can see what is on their wall. We will take a look at three completely different examples of how companies capture fans with a strong Call to Action. (more…)

Deadmau5 and Nokia Take London by Surprise

While roaming around the Internet yesterday, one video really stands out. It is a genius video shared on Twitter. The video takes a new approach to marketing, and works well, as reports show that many places have sold out of the product. The masterminds behind this operation are the marketing department at Nokia. Nokia launched its new smart phone just in time for the holiday season. (more…)

Social Media and Small Business Saturday

Millions of small businesses across the United States employ 99.7% of the currently employed population. This is because America has thrived on the success of small businesses from the very beginning. In an effort to stimulate local economies, American Express took to the airwaves using it’s social media to promote “shopping small” and buying locally on the 2^nd ever Small Business Saturday. As small shops across the country were filled with shoppers, many celebrities and top online influencers including President Obama took to the twitterverse to help support shopping locally. (more…)