How to Make Social Media Marketing part of your overall Marketing Plan

Social Media Marketing Equation

“Retweeting”, “liking”, and “blogging” may sound like many of the unintelligible words that come out of your teenager’s mouth. However this new jargon is representative of the way the world of marketing is headed. Online marketing isn’t just about banner ads and e-mail campaigns anymore. The world of the web is becoming more social. Building a strong presence with social media is now more important than ever. However, social media is relatively new; in fact only 11% of businesses have been practicing social media marketing (SMM) for more than 3 years[i]. If you’re not sure how to use social media for your business, you’re not alone. It can be difficult to define the role of SMM in your company’s marketing plan. (more…)

How to use LinkedIn to Promote Your Business

LinkedIn

LinkedIn has grown beyond its original purpose of connecting professionals with potential clients and employers. While Facebook and Twitter can be (and definitely are) used for business, LinkedIn is specifically geared toward building valuable business connections. The professional social media site has also become a terrific business-to-business marketing tool. In addition, it’s likely that LinkedIn recommendations will be taken into account for search engine rankings in the future, similar to how Facebook Likes, Tweets and Google +1s are today. There are many benefits to building and using a LinkedIn company page, but it can be tricky trying to get started. A poorly planned LinkedIn company page is worse than no company page at all! (more…)

Why Blogging is Not a Viable Business Model

Here is Wikipedia on the topic of business:

So, does your blog satisfy the above definition of a business?

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Social Media Analytics: What you should be measuring!

Social Media Analytics

One of the biggest discussion points within Social Media Marketing is the ability to track its effectiveness in terms of leads and sales generated, or simply put what is the ROI of Social Media. This discussion has become more and more pertinent as businesses begin to invest and allocate more of their resources toward social media marketing. Still there is no industry standard in terms of measurement. There have been a variety of different metrics used to help define how effective campaigns are in terms of ROI. We will discuss the metrics and platforms that help you to track and measure the metrics to better analyze the effectiveness of your social media campaigns. (more…)

10 Content Ideas That Generate Engagement on Social Media

Generate Engagement

The livelihood of your Facebook post or tweet depends on how people engage with your content. Is your post ignored by numerous followers, or are people actually liking your posts, commenting, +1-ing, retweeting or sharing it.

This post shows you 10  simple ways to generate engagement with your audience on Social Media. Remember though, not all engagement is created equal. So to get the results you want, have your content be related to the results you want to get. If you want more likes, make sure you’re posting content that people will like. If you want to generate more comments and conversation, make sure that your content is stimulating enough that it creates engaging conversations between your brand and your followers.

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6 Essentials To Include In Your Email Newsletters

For so many business owners, it’s hard to keep up with monthly email newsletters. Sending them out is not really the issue, it’s usually what to include in them that troubles them. We are going to share with you 6 essential must haves for every monthly email newsletter you send out. (more…)

Why CEOs use Twitter for Business and how you can get started

When people think about using social media for their business, they immediately think about Facebook. Well, Facebook isn’t the only social media tool around. Working with social media on a daily basis, I come across this day in and day out. People want to know how to create a Facebook Page, How can their business benefit from it?, How long does it take to start seeing results? …And the list continues. What most people don’t realize is that Facebook isn’t the be all in Social Media. In fact many more corporate CEO’s actively use their Twitter accounts more so then their Facebook ones. What business owners don’t get, is that Twitter is all about building relationships. Without a strong relationship with your customers, how do you expect to grow your business? (more…)

10 Cool Ways to Protect Your Brand Name Online

Since our society has grown so dependent upon the internet for marketing, networking and branding, it’s hard to imagine that the technology has only existed for about fifteen years. In such a short time, it’s become nearly impossible to manage your brand or protect it without some working knowledge of the internet. If you’re looking to keep your brand secure, here are ten tips that might smooth your path.

1. Keep It Distinctive – The best brand names are those that are unique and easy to remember. As you begin to build your brand’s reputation, you’ll have to live with the name you’ve chosen or forced to start from square one. Take your time choosing a brand name, and make sure it sticks in the minds of your customers. (more…)

5 Social Media Contests That Bring Traffic To Restaurants

Your restaurant is on Social Media, but are you seeing results?

You started a Facebook Page, then one of your employees started a Twitter account for your restaurant and just this week that same employee also set up a Google Plus Page. Some of your guests told you they saw your Facebook Page, but you hardly saw an increase in customers this year. (more…)

Let’s Yo! A Yogurt Experience with a Social Media Twist

With the New Year finally here, Branding Personality is heading in a new direction to reach out and teach business owners about the benefits of Social Media within the Restaurant industry. We have written blog posts on the subject and have a Free Ebook for you to download to learn about the benefits of implementing a Social Media Strategy for your Restaurant. These are all great resources to read but wouldn’t it be better if I showed you a real life example of how Social Media has actually increased foot traffic to one unique new place? (more…)