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by Marieke Hensel+
these are great ideas!, I bet everyone who reads this can find one new idea to raise their foot traffic.
Thank you Meg! I hope you got some ideas too!
This is some pretty good research. Your articles are above average in every outing. Groupon deals are an expensive offering, I would definitely advise any restaurant to do some research before opting to start any campaign that costs more than a couple hundred dollars.
Hi Adam, Thank you for the compliments! You are right, Groupon is definitely not for every restaurant, and you have to be strategic in your approach. There have been too many restaurant owners loosing money on it.
Great tips! The only one that’s somewhat questionable is Groupon – for larger restaurants, it’s great, but for many smaller ones, it seems to be less profitable as it doesn’t typically generate brand loyalty (people will simply use up their deal, then visit the next place for which they have a deal) plus most smaller venues end up losing A LOT of money in process (since they’re already offering a decently-discounted rate, PLUS Groupon then takes 50% of what they sell).
Thanks for your comment. I agree with you that Groupon is not a positive recommendation for restaurants in general. That’s why I only like clever solutions, selling something that is not promoted enough yet. For example, if your restaurants starts to open for breakfast now – use Groupon to bring in the crowd specifically for breakfast times/menu items. Groupon can be very effective, but you have to be creative. And don’t give away the store.
Such helpful takeaways. This post pays homage to the fact that social media practices–and contests–can be applied to a range of industries.
It’s important to strive to use social media properly because it if used with reckless abandon could hurt a company’s image.
The goal of many of these contests is to promote your brand by making your message go–and this is one of my favourite words–viral. This post is a treasure of ideas to make this happen.
After reading this, I am even thinking of opening a restaurant and using these techniques.
Thank you Laura-Lee! I am a really good food tester, so let me know when you are opening up and I will stop by!
There are still so many restaurants around us that could use some social media love!
Great post but unless things have changed, Facebook requires the use of 3rd party applications to conduct contest on its platform. Using likes, comments, votes etc on the network are NO LONGER allowed though people do it because they DON’T know and Facebook hasn’t caught them yet. Here’s a GREAT list of what can and can’t be done via Facebook.
You may want to update your blog just to educate restaurant owners/manager on this not-so-new rule.
Thank you Alice, you are spot on about the 3rd party applications. I have updated the text in the post to make sure restaurant owners are aware of it, as I have seen it done too many times the wrong way. Thanks for sharing the link. What do you think as far as my new suggestion goes: have people fill out a form on the table to enter the contest and ask them to write on the wall OR tweet OR sign up for the newsletter? Do you think that is a valid option? Or do you think you can’t even make that as a condition to participate. I know there is not full clarity on this rather preferences, I would love to hear what you think.
Nice post, you have used facebook many times in the above article. Apart from facebook, there are still lot of social media sites…you could have used any of such like Twitter, Youtube and even i can’t see pinterest which is quite famous for such type of businesses. Thank You
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