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3 Marketing Challenges from The Bachelor

How The Bachelor Can Revamp Your Marketing StrategyThis past Monday, the seventeenth season of The Bachelor premiered to 6.81 million viewers. Like many other women, I am following the saga of Sean and his quest for “true love.”

“But you’re an intelligent, busy woman, Lori. Why waste your time watching The Bachelor?”

The Bachelor isn’t as mindless of television as you may think. It’s carefully strategized to tell the most entertaining story. This is similar to our goals with marketing: we want to craft the best story possible for our clients, keep their customers emotionally involved, and increase their revenues so they see ROI on their investment.

Here are 3 challenges we can take away from The Bachelor:

Know your unique value proposition:

Like the women competing on The Bachelor, you are competing with other companies for attention and love. To be successful, these women have to effectively communicate and demonstrate why they are the best match for Sean. You need to communicate and demonstrate to your customers why you are the best choice and get them to bestow upon you their rose of commitment.

Challenge: What is your unique value proposition?

Know Your Competition:

The majority of the entertainment value of The Bachelor comes from the competitiveness of the women and how they try to outsmart and best each other. These women know they are in direct competition for the prize.

Take time to answer these challenge questions:

  • Who are you competing with?
  • Who do you WANT to be competing with?
  • What are you doing better than competitors?
  • What are competitors doing better than you?

Know Your Audience:

The choice of Sean as bachelor was no random act. In the last season of The Bachelorette, viewers loved him and were hoping Emily would choose him. Viewers had an emotional connection to Sean, so the wizards behind The Bachelor franchise exploited that for this season. The knowledge that viewers were rooting for Sean guided the entire strategy and editing of this season. Sit down with your customer service department and ponder these challenges:

  • What does your audience want from you?
  • How does your audience help shape your strategy and communications?

I’m looking forward to a season of well-crafted scenes of competition coupled with emotional reflections and pleas from Sean for civility and compassion. As for me, I think Danielle wants it the most, but is wanting it enough? Her strategy and tactics will definitely make for good television.

If you have questions about your marketing challenges, or if you think Kacie seriously has a shot, contact me at @BPLoriJ,  lori@brandingpersonality.com or at 1.877.747.3263.

 

 

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  • http://loansofsuccess.com Valera

    Hey Kacie,

    I read a book on marketing that said that facebook/twitter/google+ for a business is really centralized around

    “.. so the wizards behind The Bachelor franchise exploited that for this season. The knowledge that viewers were rooting for Sean guided the entire strategy and editing of this season. Sit down with your customer service department and ponder these challenges:”

    Facebook/twitter allow for a personal connection with your audience. You need to exploit this connection to figure out how to increase conversion. If you are selling all kinds of widgets, but the community is accidently saying that blue widgets remind them of oceans, then you have to market an “ocean blue” widget or something in that nature. Let the audience drive you

    • http://brandingpersonality.com Lori

      Hi Valera,

      Your comment is a great reminder of why community management is vital to a company’s social media presence.

  • http://www.HeroicHenry.com Henry Toledo

    This was a very informative article! Thanks for sharing!